Emaar Square will be a pedestrian friendly, aspiring mixed use development that represents a truly modern interactive integrated offer that entails work, live and play with social interaction and leisure as key focal drivers, providing a variety of shopping, entertain­ment, dining, living, hospitality and office offerings.

The urban design approach features a complement of city streets, from grand boulevards and avenues, to intimate streets, lanes and courtyards. The extensive retail plan is woven throughout these streets, an integral part of the urban fabric. A wide range of residential offerings will allow people to live according to their own style, from high-end modern towers to more classic courtyard dwellings. The public spaces also range from grand to cozy, with the main Celebration Place as the grand gathering plaza, intended to knit the community together in celebration of Cairo, the old and the new.